ART DIRECTION / CAMPAIGNS / BRAND SYSTEMS
As part of Virgin Voyages’ internal creative studio, I led creative across social, digital, CRM, print, OOH, and onboard experiences. From launching four ships to major brand campaigns, I helped build a consistent visual system while leading and mentoring designers across an expanding global brand.
Summer on Repeat
Virgin Voyages needed to drive demand for long Caribbean sailings during winter—a traditionally harder season to sell.
Inspired by the songs you can’t get out of your head, I created Summer on Repeat, turning winter into an endless loop of sun, warmth, and summer energy. The visual direction reimagined iconic vinyl record covers and music-era graphics through the Virgin Voyages lens, giving each execution the feeling of a track from the ultimate summer playlist.
I developed the campaign from concept through execution, creating the art direction, visual identity, campaign lockup, typography, and color palette, then extended the creative across digital, social, email, direct mail, and print.
True Crime Voyage — Halloween at Sea
A limited sailing concept born from a partnership between Virgin Voyages and iHeartPodcasts. I directed assets across the campaign and onboard experience, built around cult-status shows Betrayal, Buried Bones, and Stuff They Don't Want You to Know.
CRM - Email design
Created custom stamp designs to support various campaigns, including web assets, emails, and other promotional materials.
“Kids” Sail Free — A Twist on Family at Sea
A limited-time campaign built on a subversive idea: “kids” on an adults-only cruise. Reframing VV’s 18+ positioning, young adults (18–26) could sail free — not as children, but within a new kind of family dynamic at sea.
I led campaign direction and visual assets, balancing irony and clarity while staying true to Virgin Voyages’ elevated world.
Port Collages and port guides for Virgin Voyage's app.
