Virgin Voyages
Virgin Voyages built a cruise line that didn't look or sound like any other, bold, adult, design-forward, and unapologetically itself. Working directly with the Virgin Voyages brand team, I led creative execution across the full sailor journey: acquisition campaigns, CRM, digital, print, app, and onboard experience. I onboarded a team of designers, setting the visual standards and ensuring every touchpoint — from a push notification to an onboard event — felt cohesive, intentional, and on-brand.
BRANDING / CREATIVE DIRECTION / STRATEGY
36% bookings growth · 56% revenue YoY · 84% guest satisfaction · 36 awards · Launched four ships
True Crime Voyage — Halloween at Sea
A limited sailing concept born from a partnership between Virgin Voyages and iHeartPodcasts. The creative had to feel genuinely dark and immersive — not campy — while holding the elevated world of the VV brand. I directed assets across campaign and onboard experience, built around cult-status shows Betrayal, Buried Bones, and Stuff They Don't Want You to Know.
CRM - Email design
Created custom stamp designs to support various campaigns, including web assets, emails, and other promotional materials.
“Kids” Sail Free — A Twist on Family at Sea
A limited-time campaign built on a subversive idea: “kids” on an adults-only cruise. Reframing VV’s 18+ positioning, young adults (18–26) could sail free — not as children, but within a new kind of family dynamic at sea.
I led campaign direction and visual assets, balancing irony and clarity while staying true to Virgin Voyages’ elevated world.
Port Collages and port guides for Virgin Voyage's app.
