I’m a creative director with over 10 years of experience across travel, hospitality, wellness, music, and automotive. Working both in-house and at agencies. I’ve led brand identities, campaigns, and creative systems that balance strong ideas with clear strategy, always focused on building work that connects and lasts.

Previously, I’ve worked with agencies including GUT, DDB Duncan Channon, VIRTUE, 360i, and SapientRazorfish, as well as in-house at Virgin Voyages.

I’m currently the co-founder of SONA, a creative collective building brands and experiences for lifestyle, hospitality, and design-led businesses.

Based in Miami, FL (Bilingual ES/EN) - 🇺🇸 permanent resident - 🇮🇹 and 🇺🇾 nationality.

Let’s work together to make something unforgettable.