Selected work
CREATIVE DIRECTION / BRAND STRATEGY / DESIGN
Freelance creative work for brands across hospitality, travel, wellness, and culture, including select projects in collaboration with SONA, a Miami-based creative studio. I lead content creation, social media strategy, creative direction, reel editing, and branding from concept through execution, building cohesive brands and creative that drive awareness, engagement, and qualified leads.
Little River Miami Guide
Neighborhood Cultural Guide | Miami
Concept, content creation, and editing for Miami Culture Guide: Edition 01, an insider look at Little River and the local spots shaping its energy, from FOOQs and Imperial Moto to Lion’s Den and Homebase Studios. I developed the editorial concept and shot and edited the content, creating a guide that captures the neighborhood’s food, movement, and creative scene.
Read the Little River guide here.
GROVI Rebrand
Furniture Rental Company | Miami
Relofurniture was reliable, but its identity didn’t match its design ambitions. I renamed it GROVI, repositioned it as a design-led rental brand, and built a full visual system (logo, color, typography, and brand assets) made to grow with the company.
Eyes On Brickell
Eye Care Clinic | Miami
I lead social for Eyes on Brickell, shaping its Instagram voice and content strategy, running targeted paid campaigns, and producing in-person events that turn followers into loyal patients.
Feed - Before and After
Naunet Floral
Botanic Studio | Miami
I concepted and shot Naunet Floral’s Valentine’s Day campaign, using flowers as a metaphor for love: tender, intense, and a little imperfect. Bold color, close-up detail, and a cinematic ’90s look gave the two collections a mood people could step into.
Melrose media
Web design - Refresh for Melrose Media
Redesigned Melrose Media’s website to reflect their bold, experiential approach to interactive murals and pop-culture collaborations. The refreshed look features a modern, darker blue palette for readability, paired with a light cream for ADA compliance and elegant contrast, ensuring a seamless and visually engaging user experience.
Flyer Design
Electronic Music Labels | Miami
Rooted in Miami’s electronic music scene, I design flyers and event graphics for labels and parties, creating visual identities for each night that feel true to the sound and the culture.
