ART DIRECTION / CONCEPT / SOCIAL
As part of DDB Barcelona’s creative team, I worked on social and digital creative for Volkswagen Spain, including the Big Towel campaign. The idea turned social distancing into a culturally relevant conversation, becoming the #1 trending topic in Spain for two consecutive days.
RESULTS
Trending Topic #1 in Spain for two consecutive days
+8,000 registered participations
+20,000 interactions
+2,000,000 impressions
Media appearances
And hundreds of people proudly show off the Big Towel on the beach and on social media.
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Agency DDB Barcelona, Spain | Client: Volkswagen Spain