The Adult Version of Winning the Egg Hunt
ART DIRECTION / SOCIAL / CONTENT
As part of GUT Miami’s creative team, I concepted social-first work for Philadelphia Cream Cheese across platforms including Instagram, Snapchat, X, Pinterest, and paid media. The Easter campaign turned a familiar cultural moment into playful social content, increasing engagement by 20%.
Agency GUT, Miami | Client: Philadelphia Cream Cheese
Instagram & Snapchat Stories
Interactive stories invite users to tap and find the hidden Easter Mini Cheesecake, leading them to the Philadelphia Cream Cheese Cookies & Cream Mini Cheesecake recipe.
X
to let users guess which cheesecake will be the last one standing, inspired by the classic Easter egg and spoon race.
IG In-feed
Engage consumers with a fun "count the falling Easter Mini Cheesecakes" visual, leading them to the Cookies & Cream Mini Cheesecake recipe.
Paid Media
Dynamic visuals of falling Easter Mini Cheesecakes grab attention and direct viewers to the Philadelphia Cream Cheese Cookies & Cream Mini Cheesecake recipe, boosting engagement and inspiring creativity.
Pinterest
Launch The Easter Ad Hunt: five targeted ads across Easter-related search terms. Users save each ad to a board, hunting for all five. Completing the board unlocks a chance to win an Easter surprise via DM.