Played a key role in a statewide COVID-19 vaccine campaign, focusing on social media. I contributed to the design and execution of visual assets aligned with the campaign's content pillars—Connect, Educate, Normalize, and Activate—to build trust, share facts, and drive action. These tactics resulted in highly relatable and impactful social-first content that engaged diverse audiences, including Black/African American, Latino, Asian/Pacific Islander, and Tribal communities.